MyBlazon

ux

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Product design

MyBlazon is an online coat of arms generator. It helps people creating their very own coat of arms by choosing words that represents important concepts to them. Users can also customize their shield by changing its shape and color, or adding ornaments to it.

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Look & feel improvement

Technical debt and budget constraints excluded any deep changes of the application core structure. Still, the product look and feel could be greatly improved. This project included rebranding, a brand new fresh UI, UX improvement of the generation and customization process.

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Interaction design

An easy way to delight MyBlazon’s users, was to put some care into interaction design and reinforce the app storytelling by adding some animations during the generation process. It also helped creating a playful customization experience.